The Best Laid Plans

Signing off for a rest over Easter - the news is good though - we will be in touch soon and you can meet the rest of our characters - you haven't seen much of this project yet because we're making sure it's right.

It's worth noting here a lesson already learned several times before - you can plan and plan and write the script, polish the strategy, ask the experts, consult your audience, run it up the feckiing flagpole, throw on the lake and see if it skims (and you really do need to do all this) but until you see it on that monitor/phone streaming in off the server... you don't know anything - does it work? Probably not.

Why? Because there is nothing like this out there... yet! No reference points - just a feeling in the gut. This isn't just a random stream of nervous twitching. We have been here before.