The Power to the Pixel London forum has become the 'go to' event for anyone interested in the future of media in this country. Transmedia, Cross-Media, Interactive, Multiplatform - whatever you call it - it happens here.
Last year I attended for the first time and was amazed to find a whole community of like minded people striving to find the best way forward in new areas of storytelling. Again at the London Conference this year there was an even split between; creating new narratives using technology AND using new technology to improve old media business through distribution, funding and audience engagement.
IT IS FASCINATING STUFF!
Over the last year I have been plugged in to PTTP's various info streams (they keep very up to date on news and business in this area) and was lucky enough to attend the revelatory Pixel Lab in the summer. So my anticipation was high...
The conference delivered on its promise starting with a well considered keynote 'The Gamification of Life' from Arte France's Michel Reilhac.
Go and read, it's great. ---- Or watch it here
Following on was Mike Monello from Campfire, who was a producer of The Blair Witch Project. He gave a fascinating view on transmedia based on his own revelatory experiences (enough to bow out of film making after BWP and concentrate on transmedia) and some great observations about the legendary Coney Island funfair to back it up. His talk was called Babies, Buns and Buzzers.
His 5 main points:
- Design for communal experience
- Make it tangible
- Foster discovery
- Make it personal
- Build a world larger than your characters
Jean Paul Edwards from Manning Gottlieb then gave a wide ranging talk on technology, culture and brand expectations.
Wendy Bernfeld from Rights Stuff talked about new distribution models – I had heard some of this before at the Pixel Lab – the headlines to think about:
- Different windows and regions
- Produce shoulder material (extra content)
- There are commissioning and broadcaster hold backs
- Keep deals non-exclusive wherever possible
- Start deal negotiations early
Maureen McHugh from Nomimes is storyteller through and through. She was very astute in drawing comparisons to what has been before and totally on the money in describing the problems and potential solutions she sees in the new areas. She is contributing articles to the Pixel Report - have a look.
Lance Weiler - a regular at PTTP and a visionary transmedia producer in his own right gave a talk about Storyworlds. The most interesting point was about making sure the audience has a beginning, middle and end on each platform. He had some other great points and has produced some great work. Check out http://www.workbookproject.com
Then we were into case studies - I'll cover them quick and put the links inline so you can make your own minds up :)
Keith Quinn from Paramount talked about LXD (Legion of Extraordinary Dancers) - this is a big business/ big budget success in short form and long form. See a report here
Tommy Pallotta - producer of Waking Life and A Scanner Darkly gave a very personal talk focusing on his new project in collaboration with Submarine Channel from Holland - Collapsus - everyone's talking about this one...
Then Steve Gallanan and Dan Garraway from Wirewax introduce their cool interactive video tool.
Jamie King from the innovative P2P distribution network VODO had some great ideas about 'attention currency'.
Rob Mcaughlin from the National Film Board of Canada showed their latest interactive documentary - Waterlife
Joel Ronez from Arte showed Prison Valley
Nuno Berdano from BeActive showed Final Punishment - article here -
TAKEAWAY THEMES FROM THE FORUM
- Gameplay
- Attention
- Experience Design
- Replayability
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