Pixel Lab Diary - Day 0

SUNDAY 4th July 2010

I make my way to the Pixel Lab, taking "The Alexander Wilson Project" with me to develop and pitch amidst the cream of Transmedia experts from around the globe.

The list of experts/tutors is here:

Nuno Bernardo, CEO, beActive Entertainment (PT)
Wendy Bernfeld, MD, Rights Stuff BV (NL)
Guillaume Blanchot, Director of Multimedia and Technical Industries, Centre National du Cinema (FR)
Alexandre Brachet, CEO, Upian.com (FR)
Christy Dena, Director, Universe Creation 101 (AUS)
Mel Exon, Managing Partner, BBH Labs (UK/USA)
Lizzie Francke, Senior Development & Production Executive, UKFC (UK)
Jeff Gomez, President & Chief Executive Officer, Starlight Runner Entertainment (USA)
Paul Grindey, Head of Legal & Business Affairs (Scripted Content), Ch4 (UK)
Monique de Haas, Audience Engagement Expert, Dondersteen Media (NL)
Ray Maguire, President, Sony Computer Entertainment UK, Nordic, Ireland (UK)
Erica Motley, Film & Digital Consultant, Terbish Partners (USA)
Steve Peters, Experience Designer & Partner, No Mimes Media (USA)
Gregor Pryor, Digital Media Lawyer and Partner, Reed Smith (UK)
Timo Vuorensola, Filmmaker (Iron Sky) & Internet Pioneer (FIN)

The Group Leaders:

Ian Ginn, Producer, Hubbub Media (NL) – GROUP A
Ben Grass, Producer & MD, Pure Grass Films (UK) – GROUP B
Brian Newman, Consultant and Former President, Tribeca Film Institute (USA) – GROUP C (my group)
Michel Reilhac, Executive Director ARTE France Cinéma (FR) – GROUP D

We hit the ground running with an intro at 4pm and by 5.10pm I was pitching AWP to my group. Then meet and greet in the bar, food and now typing up....